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How to reach your social media goals

Here’s five strategies that are useful when planning your social media goals
  1. Know your G’SOT components

  2. What is your goal? which is the general direction of your social media

  3. What is your strategy? which is the approach you take to achieve your goal

  4. What is your objective? which is a measurable yet specific step you take to achieve a strategy

  5. What is your tactic? which is a tool you can use in your pursuit of the objective associated with the strategy



What is your S.M.A.R.T. goal framework

  1. Specific (the more specific your goal, the more you will be able to hone in on it)

  2. Measurable (use numbers to quantify goals)

  3. Attainable (set goals that are within reach)

  4. Relevant (your goals should be relevant to your business’ success)

  5. Timely (goals should be time-sensitive)



Assess where you are currently at on your social media

  1. Determine what is working for you and what is not.

  2. Which networks are you currently on?

  3. Are your networks optimized with photo, cover images and a bio?

  4. Which of the networks are the most valuable?

  5. How does your networks compare to competitors?

A total online presence audit could help in this area!




Choose your best social media strategy

  1. Network: reach the right people, be on the right platform that best represents your needs, utilize the right people, and look out for competition

  2. Access: make sure your searchable, be fast, keep it simple, and offer content on the consumer’s schedule

  3. Connect: listen to what the people are saying about you, be where the consumers are, answer questions, respond quickly, and create places for customers to express their views



Boost Brand Engagement

  1. People that are invested into your social media will continue to visit your page

  2. Get the people to engage with your brand and image



Content is where most of real money is made online, therefore, there are important steps you need to take before creating engaging content to disperse on your social media channels. There are many forms of content that you can use to increase engagement, such as images, videos, blog posts, interviews or infographics. Having a content calendar to outline how often each post will be posted to each network will help. An advantage of having the content calendar, is the ability to schedule posts ahead of time. Tracking and analyzing the data is very crucial, where you should let the data drive you to see your most effective channel

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