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  • 5 tips on how to sell merchandise

    In today’s society, independent artists are such reliant on streaming numbers to gain income. For instance, for an artist to make $15 a CD, they would have to get approximately 3200 streams on Spotify or 2,000 on Apple Music, where new artists struggle just to get 1,000 streams. On top of artists doing shows, selling merchandise has become a necessity, and in this post will discuss how you determine how you can represent your brand in the form of merchandise and make fans want to buy them Set up a table People that support your music will most definitely consider purchasing things that you make available for sale. You can set up a table with someone there at all times to ensure they are interacting with the people there in hopes of someone asking what type of merchandise they have available. If you can, try to get fans to join your merchandise table post show. Simply ask them to come to the table to talk and hang out, where they don’t feel pressured into buying anything. If the fans are enjoying the vibe, they will purchase something on their own. Don’t just go straight backstage after the show, as you should take pictures and sign items for fans to increase their support for you Set up the merchandise correctly Make sure all of the clothing is set up professionally, where it looks like you’re running a store, implying to fans that this is a place they need to shop at. If possible, try to establish hooks in the background up higher, so people can see items hanging up where it gives them a better chance of viewing your items Show up to the event early Arrive an hour early to make new fans and move some products before the show starts, making sure everyone knows your name. Thank the people for coming out, even if they came to see other acts. Ask the people have they heard about you, which is a great convo starter, which should draw interest and ensure that they watch your set Have high quality merchandise Create items that people would want to wear! Invest some money into your craft and generate products that people want to take home with them Cut people deals Hook up the employees that work at the venue with your gear, as they will be promoting you all night! Also, fans love a deal, so if people paid to see you, give them some kind of discount package

  • 5 tips on promoting videos

    You just finished filming a fire video, now you have thoughts about how the people are going to get ahold it, so it is imperative that you know how to promote it. Nowadays, the ability to distribute content global has made it much easier for you to get your video to the masses. In this blog, we will discuss the necessary actions you need to take to successfully promote your new music video Make sure your video is hosted online When your video is finished, you need to choose from popular platforms in which your video can be played such as YouTube, Facebook and Instagram. Out of all the options, YouTube is the best option that offers the second largest search engine on the web where it will allow you better opportunities to reach viewers. Also, advertising the video on social media platforms is great too, where you can control your budget and target your audience Optimize your content In today’s society, people lack patience when searching online, so your video MUST persuade them to click and watch the video. Optimize the video for every platform you upload to. Whenever you create videos, it needs to tell vigorous stories that engages audiences from start to finish, ensuring that it captures their attention quickly and keeps it Use promotion services and tools You want to take advantage of promotion tools to reach bigger audiences instead of just uploading the video to YouTube, Facebook, etc. The most effective way of doing this is utilizing social media ads. By using determining factors, you can leverage your advertising. This allows you to gain access to specific groups of markets that would benefit by watching your video Use Search Engine Optimization Search Engine Optimization (SEO) helps companies boost and grow their businesses online. SEO makes sure that the content you post is shareable and linkable. When you know your prospects are searching for, you’ll be able to create online content that is relevant and engaging with a greater chance to gain more likes and shares. To promote your video and boost its presence and reach, perform these strategies: do a video keyword search to find relevant keywords and phrases to put on your video headline and descriptions, offer valuable content for your audience, add interactive video elements, and include video transcripts Target niche communities By target online communities that are in the same niche as your business, is an effective way to promote your video. Being a Facebook group, LinkedIn group or any popular online community, can actively help you participate in conversations while sharing your content

  • How to start a podcast

    Believe you have interesting content that will attract fans? Look no other than using a podcast to give fans a visual platform for you to express your thoughts. In this blogpost, we will explain the steps you need to take to start your podcast. Podcasts give artists a chance to network with people in the industry, showcase your personality to show people you are more than just an artist, and build followers Invest in equipment Here you should look to get a computer or laptop that is great for media. It will be wise that you should expect to pay some money for the computer, as it should have features that allow to start-up such as: USB ports, 3.5mm audio jack and a microphone plug-in. There will be many options, but investing in a high-quality microphone is very important. To ensure the sound is recorded accurately, you will need to get an XLR connector. An audio interface is needed here too, as it allows you to convert the analogue audio into a digital sound without the loss of quality sound. Lastly, you will need to get an editing tool, such as Pro Tools or Logic Pro X Developing your content What is your podcast going to be about? The podcast needs to be about something exclusive, to avoid failing due to not having a definite fan base in the beginning. Then, you want to determine what’s a good name for the podcast, something that fits in with what your content will be about How to distribute the podcast Once you planned out and are ready to record your actual podcast, get prepared and ready to choose a platform to upload it. After finding a distributor, have links ready for people advertise them for you. You aren’t going to get a buzz overnight, so be authentic as it will help advertise your personality, which will lead to the show taking off. The main question here is: why are artists starting their own podcasts? Well over the years, podcasting has pushed itself into the media food chain, where major music streaming services are among the sector’s most aggressive investors. Within the last three years, you see companies such as Tidal launching the “On Air” podcast, that have a focus on hip-hop. After Spotify launched exclusive podcast deals with personalities, they stated that the investment isn’t about the company, as the podcast business is “to benefit the artists”. To learn more about the podcasting business in terms for artists, CLICK HERE

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